A firm is made to stand out from the competition and creating a positive image of a company, its products, or services in the mind of the customer by combining elements such as a logo, design, mission statement, and a coherent theme throughout all marketing communications.
A digital marketing strategy involves leveraging electronic devices to conduct marketing, including online marketing campaigns conducted through the internet. Digital marketing involves using a business's website, search engines, blogs, social media, video, email, as well as other channels to reach customers.
The process of designing a user interface involves creating an environment that is easy to use for humans. Traditionally, user interface design has been about the look of the product - including colours, shapes and typography. UX design is a way to customize the experience for the user in a way that would be pleasing to them as well as profitable to you. A company's product or service is always the subject of UX design.